MINNEAPOLIS & SINGAPORE – (Business Wire) As airlines face new challenges seemingly every day now, the temptation exists for them to bolster their financials by selling off portions of the operations and reaping the benefits. One interesting asset that has garnered attention in recent years is the airline frequent flyer program.
A new white paper – “Spinning Off Frequent Flyer Programs in Turbulent Times” – issued by the loyalty marketing expert Evert de Boer, senior director, Global Airline Practice, Carlson Marketing, explores the pros and cons of spinning off frequent flyer programs in light of the current economic climate.
